The Culture Academy organized a fireside chat with Ms Carol Ann Scott on May 17, 2023, in conjunction with the International Museum Day Symposium 2023. The chat focused on the "Value of Arts and Culture: Branding and Positioning” and was moderated by Mr. Paul Tan. The discussion explored challenges faced by arts and cultural institutions today, considerations for developing long-lasting value propositions, and opportunities to strengthen unique offerings. Attendees included representatives from National Heritage Board, National Arts Council, Singapore Art Museum, Singapore Symphony Orchestra, The Esplanade Co Ltd, the Ministry of Culture, Community and Youth, the University of the Arts Singapore, and Arts House Limited.

Ms Carol Ann Scott

Chair, Academic and Programming Board, ICOM-IMREC (International Museum Research and Exchange Centre)

Over the last three decades, Carol Scott has had wide-ranging experience in museum leadership. President of two national professional associations (ICOM UK and Museums and Galleries Australia) and a member of the ICOM Executive Board for two terms (2016-22), she is currently Chair of the Academic and Programming Board of ICOM-IMREC, a partnership between ICOM and Shanghai University researching issues of significance to the global museum field. She was co-coordinator for the INTERCOM Leadership Project, publishes widely and consults on values branding, strategic planning and impact evaluation through her company, Carol Scott Associates.

Mr Paul Tan

Fellow, Culture Academy, Ministry of Culture, Community and Youth

Paul Tan is currently a PhD candidate in Creative Writing at the Nanyang Technological University and sits on the boards of the Singapore Chinese Orchestra, the Singapore Symphony Group and the Singapore Chinese Cultural Centre.

Paul joined the National Arts Council in 2011 as the Festival Director of the Singapore Writers Festival and Director, Literary Arts, and helmed four editions of the popular literary festival before serving as the Deputy Chief Executive Officer at the Planning and Corporate Development Group until August 2021.

Paul has also published five volumes of poetry and writes the occasional opinion piece for The Straits Times.