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As the head honcho for marketing technology agency Tribal Worldwide (Asia) and Deputy President for DDB Group Singapore, Jeff Cheong helps brands to stay relevant and connect with people through stories they love. With a strong interest in grooming future creative thinkers, he and his team created a satellite office, Equator, at Temasek Polytechnic to mentor and groom the students.

Jeff sees Somerset Belt as the new live wire of Singapore that will spark off global interest and switch on a dynamic youth culture that’s unique to the world.

Having worked with colleagues from all around the world, his role has helped shape his thinking as a global citizen, and he looks forward to bringing on board world-class, creative thinking and innovative technologies to create a truly connected experience.