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As a media entrepreneur, Bryan founded several local lifestyle sites, including TheSmartLocal, Eatbook, ZULA and MS News, which share the same philosophy of creating positive content for youths. These platforms have since amassed a strong following of youth readers, shaping their perceptions through the coverage of a wide range of societal topics. He is currently embarking on new media brand projects, while working to introduce existing brands to regional markets.

Bryan believes that youths have lots of energy and creativity. As an SG Youth Action Plan panellist, he aspires to help them channel their dynamism for the common good. With a passion for causes relating to inclusivity and harmony, he aims to create more positive experiences for future generations by understanding and addressing their concerns.